FOREFRONT wanted to give back to the community. So they utilised their strengths as a Malaysian creative agency. From sketching out the mascot to dreaming the concept for their social media channels and using their tech skills to bring the mascot to life.
The original idea of “Beeehhh A Hero” was inspired by this year’s Chinese New Year which is the year of the Goat. FOREFRONT also used this opportunity to engage more with their Facebook fans, corporate clients and their faithful employees. At the same time, they made the decision to support World Vision’s Gifts of Hope catalogue, with the intention to raise funds for goats.
The CSR-led campaign was a success and the employees also got a taste of supporting livelihood projects in communities around the world, through a custom made Goat’s Milk Interest Group game, organised by World Vision Malaysia.
Thank you for ALL your efforts FOREFRONT!
Check out their entire campaign here :